Effective Date: 01/06/2023
Last Updated: 03/08/2025

At Eyre Aroma, we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect the information you provide when using our website or engaging with our marketing programs, including SMS communications. By accessing and using our website, you consent to the terms outlined in this policy.

1. Personal Information We Collect

When you interact with our website or services, we may collect the following types of personal information:

• Name
  
  
• Contact details (email address, phone number, postal address)
  
  
• Billing and payment information
  
  
• Order history and preferences
  
  
• IP address
  
  
• Cookies and usage data
  
  
• SMS consent and messaging preferences
  
  

2. How We Collect Personal Information

We may collect personal information through the following:

• When you create an account
  
  
• When you make a purchase or place an order
  
  
• When you subscribe to our email or SMS communications
  
  
• When you participate in surveys, contests, or promotions
  
  
• When you contact our customer support
  
  
• When you use our website and interact with cookies or similar technologies
  
  

3. Why We Collect Your Information

We collect and use your personal information to:

• Process and fulfill orders
  
  
• Provide customer service and support
  
  
• Personalize your shopping experience
  
  
• Send marketing communications and promotions (with your consent)
  
  
• Improve our products, services, and website
  
  
• Comply with legal obligations
  
  
• Facilitate SMS communications, including cart reminders
  

4. SMS Marketing & Abandoned Cart Tracking

If you opt in to receive marketing messages via SMS:

• We will use your mobile number to send you updates, offers, order alerts, and promotional messages.
  
  
• Eyre Aroma’s website uses cookies and/or third-party plugins to track items added to your shopping cart, including when a cart is abandoned. This information helps us determine when to send SMS cart reminder messages.
  
  
• SMS communications are only sent if you have provided your express consent.
  
  

Note: The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Data Sharing & Third Parties

We may disclose your personal information to:

• Service providers who assist with payment processing, order fulfilment, shipping, analytics, and communications
  
  
• Legal authorities if required to comply with law or protect rights/safety
  
  
• Business affiliates and partners under strict confidentiality agreements
  
  

Important: We do not sell or share SMS opt-in data or consent information with non-affiliated third parties.

6. Location Tracking and Services

At this time, Eyre Aroma does not collect or use location data for location-based services. If this changes, this section will be updated accordingly with clear information about how location data is collected, used, and stored.

7. Security

We implement appropriate security measures to protect your personal data. However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Access and Updates

You can access, update, or delete your personal information by logging into your account or contacting us directly. We will respond to requests within a reasonable timeframe, subject to legal obligations.

9. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Revisions will be posted on this page and become effective immediately. We encourage you to review it periodically to stay informed.

SMS Terms of Service

These SMS Terms of Service ("SMS Terms") govern the SMS text messaging program (“Program”) operated by Eyre Aroma. By opting into our SMS Program, you agree to these SMS Terms, our general Privacy Policy, and our Terms and Conditions.

1. Program Description

Eyre Aroma uses SMS messaging to provide order notifications, customer service updates, and promotional messages including sales, product releases, and cart reminders. Messages may be sent via automated systems or by human agents.

2. Consent to Receive Messages

By opting into our SMS Program, you provide your express written consent to receive recurring text messages (SMS or MMS) from or on behalf of Eyre Aroma at the mobile number you provided. These may include:

• Transactional messages (e.g., order confirmations, shipping updates)
  
  
• Promotional offers and exclusive deals
  
  
• Reminders about items left in your shopping cart
  
  

Consent to receive messages is not a condition of purchase.

3. Message Frequency

Message frequency may vary depending on your activity and preferences. Typically, you will receive between 1–6 messages per month.

4. Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying:

• STOP – to unsubscribe from promotional messages
  
  
• HELP – to receive customer service information or assistance
  
  

Message and data rates may apply. You may also contact us directly at epeclectic@yahoo.com for help or to update your preferences.

5. Fees and Charges

Standard message and data rates may apply to messages sent and received. These rates are determined by your mobile carrier, and Eyre Aroma is not responsible for any charges incurred.

6. Data Collection and Usage

When you opt in to our SMS Program, we collect your phone number and related usage data (such as message interaction and cart activity) to send targeted, relevant communications.

We use cookies and third-party tools on our website to determine when a cart has been abandoned. This data may be used to trigger SMS cart reminders.

Important: We do not sell or share SMS opt-in data or consent with non-affiliated third parties. This information is used solely for message delivery as described above.

7. Supported Carriers

Our SMS Program is supported by most major mobile carriers. However, delivery is not guaranteed by all carriers, and message availability may vary depending on your mobile provider and device.

8. Eligibility

You must be at least 18 years old or have the consent of a parent or guardian to participate in our SMS Program. The program is intended for use by residents of Australia (or specify your region if broader).

9. Modifications

We reserve the right to modify these SMS Terms at any time. Updates will be posted on this page and take effect immediately upon publication. Your continued participation in the Program constitutes acceptance of the updated terms.

10. Contact Us

For questions or concerns about our SMS Program, please contact us at:
📧 epeclectic@yahoo.com